Le Santa

About Le Santa

On Monday, the Department for Digital, Culture, Media and Sport (DCMS) announced that Ruth Evans has succeeded Charles Counsell to take on the full time role of Gambling Commission chair.

Counsell took the helm in February 2025 following Marcus Boyle’s departure in January last year.

Evans, who chairs Stop Scams UK, an initiative she founded in 2019 to unite banks, technology companies and telecom providers to combat payment fraud, will assume the position on 30 September, commencing a five-year term.

What is Le Santa?

“There are valid arguments to be made in relation to raising the barriers to licensing, but this may come at a cost of diminishing competition and entrepreneurship,” he says.

In any event, successive regulatory tightening and tax increases have already created a “reasonably effective deterrent” to market entry.

There is a second complication. The relentless flow of Commission statements may eventually make enforcement less damaging rather than more.

How to play Le Santa

Below is the graph of 1-month rates from CNBC. They are about to cross the zero boundary.

When that happens, commodities prices are going to get completely unhinged. The cash on corporate balance sheets is going to start losing purchasing power very fast. And that will only encourage more dumping of it, and increase the positive feedback loop now already in place.

They can dump it for BTC, sure. But that’s not going to help at all. Why not? Because the value of BTC depends entirely on the U.S. dollar still being usable in a basic sense as a currency. If the dollar falls, so does BTC, because BTC is not fundamentally useful other than as a way of transferring dollars or other fiat currencies. If there is no value to transfer, there is no value to the transfer tool. Corporates are going to have to dump extra paper currency for gold, quickly, yesterday, or they are going to lose everything. Same for individuals. Time is almost out now, I’m sorry to say. Good luck out there, and if you want a guide during these crazy times of monetary chaos, follow me on SeekingAlpha, and sign up for a free trial at The End Game Investor.