Tailgating

What is Tailgating?

“If someone takes the time to understand what they’re used to playing, what they like, what their history is and take that into consideration, then you can bridge that gap. If operators take that time to understand where players are at, it does make a difference.”

Local operators, meanwhile, have tried to close the gap by strengthening their technology, including working with world-class suppliers.

This can be difficult, however, as Atucha explains some larger platforms entering LatAm will only work with tier 1 operators, rather than helping smaller companies develop. “It’s challenging because first, whatever you would consider a tier 3 or a tier 2 or even a startup in an emerging market like Latin America can eventually become a tier 1 operator,” Atucha suggests.

How to play Tailgating

Here, advertising for online betting sites is positioned differently. Presented as news, the content talks about the highest odds on the market, features offered by operators, regulatory changes and various cases of bettors, ranging from those who made huge financial gains to those who lost everything. 

It is very common among the different profiles identified to refer to regulatory bodies, such as the National Advertising Self-Regulation Council and SIGAP (Brazil’s betting management system). They also speak of responsible gaming in a generic way. In many cases, this is associated with illegal operators and potentially irregular advertising practices.

In this context, the regulations developed to protect players begin to function as a means of legitimisation, with illegal operators even using the term “authorised” in their communication and the “.bet” extension in their domain, which is intended only for licensed operators.

How to play Tailgating

Before I sign off, to the staff writers, past and present; Steven Stradbroke, Peter Amsel, Jamie Hinks, John Blaise, Erik Gibbs, Lee Davy, Kirby Garlitos, Jasmine Solana, Leonard Postrado, Paul Seaton, Dan Taylor, Derek Tonin, Criz Hombrebueno, Ed Drake, Lee Bell, Rafi Farber, Daniel Gardner, Paul How, Admir Aljic, Anton Fabico, Mike O’Donnell, Jason Kirk, and Vince Martin, and our on-camera hosts Becky Liggero-Fontana, Dana Workman, Angelia Ong, Ed Pownall, Stephanie Tower and Tatjana Pasalic, to our excellent productions team Patrick Visenio, Jerome Guidotti, Rob Peacock, Ian Matteo, Glenn Ala, Chris Roxas, Geoff Salorio, Yancy Uy, Carol Tan, Evette Borromeo, Jeks Inanuran, Janus Martinez, Giselle Ordinario, Joseph Cataan, Sandy Ventosa, Carlos Dittborn, Mani Singh, Roland Naidoo.

And to all of the people behind the scenes Giron Perez, Joey Bote, Sid Isidro, Roger Castro, Tristan Villagracia, Jeremy Beltran, Ednelyn Agulto-Manalo, Jeh Almazan, Ian Ignacio, Red Bargan, Kimmy Maclang, Xeirus Sta. Ana, Lea Nicolle Luat, Catherine Resurreccion, Alexandre Esguerra, Jayson Pimentel, Samori Joseph, Cindy Padilla, Amanda Lopez, Rogelio Gabiano, Aries Hegina, Fawn Labrie, Anthony Dohm, Adrian Eden, Paolo Ramos, Emily Haruko Leeb, Mani Chagtai, Brad Lancaster, Carl Rivera, Alfredo Abaroa, Shannon M, Aphol Angeles, Vine and Zen Alvarez, Frey Sotelo, Daves Biag, Idn Aguliar, Angela Alano, Jeremy Yap and George F.

I thank you from the bottom of my heart. I hope you enjoyed it as much I enjoyed working with you.