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What is Candy Blast?
For all the hoopla surrounding prediction markets and expectations that the industry will eat away at sportsbooks’ NFL handle this season, the old guard industry is expected to control nearly 80% of pro football wagers this year.
Eilers & Krejcik Gaming (EKG) estimates that bettors will plunk down $40.5 billion on the NFL this season through regulated channels. Traditional sportsbooks are projected to capture $31.7 billion of that total, compared to a handle analog of $8.4 billion for prediction markets—a 79% to 21% split in favor of legacy operators.
Handle analog is a metric used as a cleaner comparison between sportsbooks and prediction markets because the latter’s volume doesn’t compare evenly with sportsbook handle.
How to play Candy Blast
Within this shared model, there was a clear preference for personalised interventions over generic ones.
Tailored, behaviour-triggered messages were seen as more effective than generic warnings, but many participants simultaneously expressed mistrust towards operators collecting behavioural data.
Finally, the study found that these needs and preferences varied widely by product type.
How to play Candy Blast
On Nov. 3, 2026, voters in Allen County will be asked, “Shall inland casino gambling be permitted in Allen County?” If a simple majority votes “yes,” Allen County would be able to compete for a commercial casino license by fielding bids and presenting the project to the Indiana Gaming Commission (IGC).
Vote Yes for Allen County Casino claims a casino in Fort Wayne would provide tax relief for residents and funds for infrastructure, public safety, and schools. It would also help small businesses by bringing in new visitors to the city.
A yes for jobs, a yes for economic opportunity, a yes to support our community,” the narrator says during the commercial. “A new casino would have a positive impact on our county, and we have the power to make sure it lands here, where our community can benefit.”
