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The ASA reviewed whether the ads were directed at under-18s through their placement or content. Its rules prohibit advertising through media where more than 25% of the audience is likely to be under 18. 

While the audience data did not conclusively define the website’s age demographics, the regulator noted small percentages of under-18s in HLTV’s social channels but found the website’s content and presentation clearly targeted adults.

Ultimately, the ASA ruled that the ads did not breach CAP Code rules 16.1 or 16.3.13 and took no further action.

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“It becomes less about how many developers you employ and much more about how creative you are and how well you understand the player,” Curwen says.

For an industry already producing content at enormous scale, that distinction is important. The promise of Game in a Box and Studio in a Box is not simply that they can help put even more games into an already crowded market.

Instead, Curwen hopes that by removing some of the cost and risk that have traditionally surrounded development, creators will have greater freedom to take chances on what they produce.

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The post BGaming Pits Two Signature Characters Against Each Other in Johnny vs Chicken appeared first on Vegas Slots Online News.

BGaming has released Johnny vs Chicken, a slot that pulls two recurring characters out of separate franchises and stages a head-to-head between them. The Johnny Cash character, from titles including Johnny Cash Train Heist and Johnny Cash Gold Rush, draws pistols with the lead sheriff from Chicken Rush.

The news here isn’t really about a single Wild West slot. It’s about how BGaming is treating its existing intellectual property. Rather than launching another standalone theme, the studio is connecting characters that already carry their own player recognition, a crossover approach more common to entertainment franchises than to slot catalogs.