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“The video itself is the game,” Yashin explains. “We are as quick as crash games, but the pattern and the feel are more like betting. We are combining two different worlds – betting and quick games.”
The rise of prediction markets reflects the same broader trend: consumers increasingly want a simple, intuitive way to take a position on what happens next. Swipe Games brings that behaviour into a casino format, turning short-form content into an instantly playable experience with outcomes revealed in seconds.
If Swipe Games’ proposition is unfamiliar, Yashin says the speed of the industry’s response suggests it is not difficult to understand.
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According to David, the step forms part of Entain’s broader initiative to streamline operations, increase efficiency and improve customer experience, with the company aiming to create centres of excellence across locations.
“The proposed changes are being made to ensure our business remains competitive, financially resilient and well positioned for the future as our sector faces an increasingly challenging operating environment,” David said.
“This decision has not been made lightly and our immediate priority is to support those of our colleagues who may be impacted through this transition.”
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The reforms, announced at the end of August, introduced a package of what it referred to as “evidence-based” legislation.
As well as a statewide exclusion register, the package also set out to reduce the number of poker machines from the current figure of 87,000 across 2,100 clubs and hotels.
The government said it aims to achieve this by increasing the forfeiture rate when gaming machine entitlements are traded from one in three to one in two.
