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Peruvian operator integrates supplier’s world class platform

Leading online gaming software developer, EvenBet Gaming, has significantly extended its presence in South America after integrating its market-leading online poker platform with Apuesta Total. The Peruvian operator has strengthened its multi-channel offering with EvenBet’s poker software, enabling the company to capitalise on the vertical which has experienced tremendous growth in the previous 12 months.

Players will benefit from the platform’s offering consisting of over 30 poker games, featuring a mix of classic favourites and modern formats to suit all tastes and preferences. EvenBet has delivered Apuesta Total a customised version of the platform to match the operator’s requirements.

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The approved text includes a series of restrictions on advertising for online betting and gambling:

Advertising prohibited: Direct or indirect marketing communication regarding betting on radio and television, newspapers, magazines, outdoor media, streaming services, podcasts, social networks, video platforms, apps, websites, blogs, forums, search engines and other internet environments is prohibited.

Messaging and targeted advertising: The restriction also extends to instant messaging, SMS, email, notifications, advertising automatically targeted by algorithms, telemarketing – which shows ads again to people who have already been exposed to certain content – and profiling based on user behaviour.

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The provider frames the goal in engagement terms. BGaming says the rivalry makes the game feel more personal, drawing players in and inviting them to pick a side, creating the potential for longer play sessions and building streamer appeal. Streamer visibility in particular rewards recognizable characters and on-screen drama, which is where the voiced duel format is designed to pay off.

the studio took two of its most recognizable characters and brought them together

BGaming’s product chief tied the release directly to prior results. Julia Alekseeva, CPO at BGaming, said duel slots have proven to be a hit in the past, with titles like Clash of Gods Power Duel driving strong engagement, so the studio decided to take this further with Johnny vs Chicken. She added that the studio took two of its most recognizable characters and brought them together in what she called the ultimate BGaming IP showdown.