Xmas Lightning

What is Xmas Lightning?

The US addressable market is vastly larger and customer recruitment remains strong. Marantelli says Kalshi increased its number of clients fivefold during the World Cup, while White Swan predicts that NFL prediction markets could generate between $5 billion and $7 billion of liability in a single week.

But he acknowledges the possibility that faster customer losses could eventually test the sustainability of the model.

“They lose quicker, dry up quicker, recruitment or re-recruitment,” he says. “If the recruitment of players dries up, then what are you going to do? Definitely there can be components like that.”

About Xmas Lightning

Lula said he intends to discuss the matter with his team and analyse potential measures to consider the social impact of online betting.

What the president does not acknowledge is that the government relies on revenue from the sector. In just the first seven months of 2026, BRL8.747 billion generated by sports betting has already flowed into public coffers. The Federal Revenue Service estimates the total could reach BRL16 billion by the end of the year. In 2025, nearly BRL9 billion was collected from sportsbooks.

The burning question is where such funds will come from if Lula shuts down the betting industry. Yet, no one points out to him that players will simply migrate to the illegal market. Betting will continue to exist, but without formal tax revenue, oversight or player protections.

How to play Xmas Lightning

Just like in the gambling industry, there are plenty of conferences and events revolving around Bitcoin SV, although they’re slightly tamer ;-).

CoinGeek Conferences – These are Calvin Ayre events, you can be sure to receive maximum information with minimal marketing pitches and a wee bit-o-fun thrown in. All of the conferences are recorded so you can watch all or just the topics that interest you. Here are a few conference videos that would be of interest to the gambling industry broken down by topic: iGaming, eSports, Marketing Technology, and Supply Chain Management. 

Bitcoin SV Webinars – The Bitcoin Association holds regular webinars of varied levels of information on topics of varied interests. They have primarily focused on building new solutions and offer those in attendance a good window into a few of the things that are possible.