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The winning numbers were 4, 26, 66, 67, 69, and red Powerball 9.
Lottery officials said the Powerball winner elected for the one-time cash option instead of the annuity paid out over 29 years. The $450.5 million lump sum payout was reduced to about $261.5 million after federal and state taxes.
The $1.04 billion jackpot ranked eighth all-time in Powerball history and marked the 15th billion-dollar lottery prize won in the United States. It stands as the second-largest lottery prize ever claimed in Illinois, trailing only the $1.33 billion Mega Millions jackpot won in July 2022.
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A major advantage for traditional sportsbook operators is their ability to aggressively fund customer acquisition and retention bonuses. As EKG points out, prediction markets have “less ability to be generous with bonuses” because users trade against one another rather than against the house.
That creates a stark contrast during peak football season when traditional sportsbooks spend heavily on promotions. Offers ranging from $350 to $365 from major operators make the $25 to $50 promotional matches typically seen on prediction markets appear modest by comparison.
“That said, channel checks indicate prediction markets are spending heavily on digital marketing, including app stores and pay-per-click advertising, which could make our forecast look conservative by the end of the season,” EKG concluded.
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Candidates from the VVD party urged the government to take a “harder stance” against these big tech platforms.
Van Bruggen told the gambling committee that both Meta and Google were open to maintaining a dialogue with the government on this.
She said the government would receive a report every six months on illegal gambling advertising across these platforms.