About this app
How to play Not Enough Kittens
The absence of a feature buy is itself telling. Where much of Push Gaming’s higher-profile work leans on bonus-buy mechanics and layered features, a stripped-back jackpot title signals that the studio is content to let its classic strand stay simple.
A studio best known for high-risk, high-reward design
The broader takeaway is about range. Maintaining a dedicated sub-brand for retro-styled content lets Push Gaming serve operators looking for a spread of formats, from marquee high-volatility slots to low-key jackpot games that appeal to a different segment of players.
What is Not Enough Kittens?
These are not capabilities that Splash Tech intends to begin developing now the acquisition has completed. Its products are already live with recognised operators including ComeOn, while a number of its free-to-play relationships are entering their fifth year.
Commercial confidentiality prevents Wilson from attaching individual numbers to those partnerships, but he is unequivocal about the jackpot engine’s record. “Every operator or brand that’s launched our jackpot engine has seen an immediate lift in GGR,” he says.
That impact, he argues, comes from preparation as much as product. Splash Tech works with partners to establish expectations and benchmark performance against relevant KPIs before launch. On the free-to-play side, the picture is similarly collaborative rather than automatic.
How to play Not Enough Kittens
Angelozzi, who is set to lead the combined company as CEO, told analysts on the post-announcement call that the deal was expected to be a “low-risk proposition” given the consistent growth demonstrated by both Lottomatica and Cirsa in recent years.
Between H1 2024 to H1 2026, Lottomatica and Cirsa have grown their revenues at CAGRs of 13% and 11% respectively.
“The combined entity will be able to deliver the same rate of growth and the same rate of shareholder distribution, but with a larger pro forma free float and liquidity,” Angelozzi outlined.
